Written for Facebook, not copied from LinkedIn
The Facebook version follows a different shape from the LinkedIn one: an attention-grabbing opening, everyday context, one useful idea and an invitation to join the conversation. Hashtags are few, and it avoids engagement bait like asking people to comment a keyword.
Plan a week of Page posts
Build a week in one go, balanced across your content pillars. Review each post on the calendar, regenerate any day you do not like and edit the wording to taste.
Publishing to your Page
Publishing goes to Facebook Pages that you manage. It does not post to personal profiles. One-click publishing to Facebook Pages and Instagram professional accounts is rolling out as Meta completes its app review of My Post Scout. Until it reaches your account, copy the finished post and publish it yourself.
Accurate by default
The writer uses only what your brand profile says. It does not make up customers, statistics, discounts or offers, and drafts are checked for them. Read each post before it goes out.
Questions
Can it post to my personal Facebook profile?
No. Publishing is to Facebook Pages you manage. You can still write a post here and copy it anywhere.
Do I need a Facebook Page?
Yes, for automatic publishing. Without one you can still generate posts and copy them.
Can I schedule Facebook posts?
Scheduling and daily auto-posting are part of the paid plans, subject to the Facebook publishing rollout described above.
More answers on the FAQ page.