Guides
Practical advice on planning and writing social media posts. Each guide teaches one useful thing.
How to plan a week of social media posts without starting from a blank page
A simple method for planning seven days of posts: one goal, a few pillars, a job for each day and a quick check before anything goes out.
5 min read
Content pillars: how to choose them and use them every week
What content pillars are, how many you need, how to find yours and how to turn each one into posts people want to read.
5 min read
How to write a LinkedIn post that teaches something
A practical structure for LinkedIn posts people want to save and share: a true hook, one useful idea, a short brand lens and an honest close.
6 min read
How to keep one brand voice across LinkedIn, Facebook and Instagram
Define your brand voice in a few plain rules, then adapt the format for each platform without changing who you sound like.
5 min read
How to write social media posts without making things up
Why invented statistics, client stories and promises damage trust, and what to write instead when you have no case study to point to.
6 min read
How to write Facebook Page posts that start conversations
A simple four-part structure for Facebook Page posts, from an attention-grabbing opening to a real question, with mistakes to avoid.
5 min read